Part V. The Contemplations

This part discusses the learnings so far, and reflects around the cases, ending up in conclusions and models to understand sustainability innovations and entrepreneurship, its enablers and core ideas deeper.

Beyond the major input in parts I. to IV., comes a more analytical and reflective part, where the material from these earlier parts will be contemplated in this first out of four parts V. to VIII.

The contemplation is focusing the build-up of generic models related to the concept, where the aim is an increased understanding of the concept, especially focusing sustainability innovations - the core of sustainopreneurship. It also covers in what forms value can be delivered in different kinds of sustainopreneurial ventures. A special chapter is dedicated to the whole plethora of concepts in the big area of "the business case of sustainability" and how the concept adds value in this context and how it is positioned towards the rest of the major concepts in this area. The final chapter wraps up with a pointer towards complimentary concepts to the main one, following a work of further conceptualization needs to be done to enrich the vocabulary.


Chapter 20 - The SEEDS Model - emphasized sustainopreneurial areas

This introduces a model capturing the key areas of suggested abundance of sustainopreneurial business ideas to realize. SEEDS stands for Strengthening of Health, Education, Entrepreneurship, Digital Unification and Sustainable Distributed Energy and Mobility. The observant blog reader may note that this was the structure to present the cases, with chapters 15-19 (see the post before this). It goes beyond and discusses integration and synergy in between areas, when sustainability innovations from all areas are present in the same local context.

Chapter 21 - Sustainability Innovations - a framing model

Departing from a discussions on the innovation concept in this chapter, some major and dominant dimensions are identified making it possible to categorize different innovations by some key aspects. Some key sources from the sustainability area is complimenting this review. Together, they lead to a model presented on how to frame sustainability innovations, where especially the consequences of the innovation is the judging criteria to call it a 'sustainability innovation'. A sample from the case stories are used to test and illustrate the framework in action.

Chapter 22 - Forms of value created

This chapter discusses the different values that can be created from the offerings coming from sustainopreneurial ventures - products/services/events/experiences. Using the case story materials as examples, it sets to inspire that sustainopreneurial value can be created in many forms, and discusses the varying effect of ecological and social footprints in between material and immaterial offerings.

Chapter 23 - Sustainopreneurship and the Business Case of Sustainability

Using a frame developed by Hart and Millstein, that helped to sort out the major buzzwords associated with the "business case of sustainability" agenda, the sustainopreneurship concept is positioned and sorted as well in this frame. This discussion is also aligned with the chapter on the emergence of "sustainability in business" in Part I, and points to some future directions.

Chapter 24 - Future conceptual development - enriching the vocabulary?

The final chapter in the contempletative part points out some candidates focused in future follow-up volumes, where different areas are in need of specific concepts with sustainopreneurship applied in specific contextual areas, such as financing, marketing, organizing and accounting to name a few. E. g. "sustainability venture capital" is suggested as a concept to enrich and focus the need for risk capital investing specifically in sustainopreneurial ventures.

This part relies heavily on new research not done before, where only tentative models have been introduced in earlier works suggesting future research, without further written work to back these models up. The major work is analytical and reflective, and has the purpose to extract key insights delivered from the rich input given from the eariler parts and chapters from the book.

In short: If parts I. to IV. provides Input, parts V to VIII delivers Output.

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